Omnichannel Marketing Is Preferred by 85% of Consumers
Performance Marketing
With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is [...]
The Making of a ‘Perfect’ Mobile Ad
Performance Marketing
The Verve whitepaper, “The Rise of Mobile Prodigies™: Millennials, Gen Z and the Future of Mobile Marketing," provides some useful insights on engaging younger cohorts on smartphones (Millennials now have [...]
Infographic: How Millennials and Baby Boomers Consume User-Generated Content
Brand Marketing
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to [...]
Will Millennials Fully Experience the Analog Revival?
Performance Marketing
Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile, non-digital media among Millennials extend to [...]
Report: Mobile Apps May Be Peaking
Performance Marketing
The latest comScore report, “The 2016 U.S. Mobile App Report,” had me wondering if we had hit “peak-app." Just how many apps can users crowd onto their smartphones and tablets? [...]
Direct Mail for All Generations
Performance Marketing
Many times, marketers feel that direct mail works best for older generations. While it is true that older generations respond to direct mail, all the other generations do too. By [...]