Survey: Ad Industry Could See More Mergers and Acquisitions in 2016
Brand Marketing
Merger and acquisition activity among marketing, media and related technology firms could heat up in 2016, with more prospective sellers seeking deals and buyers' interest remaining high.
Merkle Acquires Digital Player New Control
Brand Marketing
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony.
Agencies and Media Owners Aren’t Interested in Owning Ad Tech
Performance Marketing
Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media [...]
Poll: M&A Activity Will Rise in 2012
Brand Marketing
AdMedia Partners’ annual poll of marketing agencies and media outlets reveals a healthy appetite for acquisitions, with 59 percent expecting to participate in a deal this year—up significantly from 40 [...]