Check Out Twitter’s 10 Buzziest Global Topics of 2016
Performance Marketing
Twitter today is revealing its top 10 global trending topics of 2016.
Infographic: These Athletes and Brands Created the Most Social Buzz During Rio
Performance Marketing
From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans [...]
Huffington Post and Samsung Are Spotlighting Rio’s Untold Stories With 360° Video
Performance Marketing
While the world has been watching the greatest athletes from each country compete in the 2016 Rio Olympics, one group of journalists and creatives has been focused on finding stories [...]
Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media
Performance Marketing
Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy.
Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action
Performance Marketing
Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte
3 Brands Using Facebook in Particularly Effective Ways During the Rio Games
Performance Marketing
Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily [...]