Demandbase is beefing up their account-based marketing through an official collaboration with Adobe’s Marketo platform, the company announced today. The team-up promises to bring flexibility to the B2B marketers and will enable ads to be delivered at a scale with razor-sharp targeting.
The general chain of command works like this: After audiences are created in Demandbase, users can launch demand generation campaigns in Marketo targeting these accounts. Customers will also be able to launch account-based ad campaigns with Demandbase directly from Marketo, expanding the first-person contact data in Marketo’s system to reach a broader buying committee outside of a target account.
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