Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major Ways

Issues that consumers and marketers alike want to address

A unrolled scroll; A welcome sign to Cannes Lions on the scroll
It came as no surprise to anyone that transparency was an important conversation at Cannes. Cannes Lions

Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry.

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@verizonmedia Jeff Lucas is the head of North American sales and global client solutions Verizon Media.