Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major Ways
Issues that consumers and marketers alike want to address
It came as no surprise to anyone that transparency was an important conversation at Cannes.
Cannes Lions
Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry.
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