Olympians—Past and Present—Join in a New Spot to Show Fans They're Stronger Together

The International Olympic Committee's newest campaign features legends across sports including Usain Bolt, Naomi Osaka and Tony Hawk

A year after the Tokyo Olympics were postponed due to Covid-19, the athletes are finally ready to compete in events they’ve now been waiting five years for. But before beginning the long-awaited series of competitions, the International Olympic Committee is taking a look back on the past year, honoring athletes’ courage to continue training amid chaos and demonstrating their belief that the world only moves forward when it moves together.

Top line

The International Olympic Committee’s (IOC) new spot, “Stronger Together,” features world-renowned athletes of Olympics past, present and future, such as Usain Bolt, Naomi Osaka, Andre Degrasse, Yusra Mardini, Nyjah Huston and even Tony Hawk, in celebration of the first-ever Olympic skateboarding events.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
slack

Kaila Mathis

Kaila is a freelance writer for Adweek covering agency news. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is now working as a growth operations leader & consultant for startups.