Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Future

There’s a troubling common thread through these new targeting solutions—they're being built at content owners' expense

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Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry that’s evolved to prioritize data privacy.

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