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There's something fishy about Syfy's audience-branding campaign, "Igniters." It's probably the whale.
The network will be going to the American Museum of Natural History for its 2012 upfront presentation next month. No word on talent yet, but the event is likely to feature cast members from network mainstays Alphas, Being Human and Warehouse 13.
Syfy gave itself a tough job this year: give clients a better show than Spider-Man: Turn Off the Dark, the network's 2011 upfront attraction.
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