Disney's 'Lemonade Mouth' Most-Watched Original Movie of 2011

Hits 5.7 million viewers, tops kid demos

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The debut of Disney Channel made-for Lemonade Mouth ranks as the most-watched original movie of 2011 to-date with 5.7 million viewers in the Friday 8-9:55 p.m. block. 

Lemonade Mouth also finished first overall for the evening in target kids 6-11 (2.3 million) and tweens 9-14 (2.1 million), outperforming competing Nickelodeon by as much as 263 percent in tweens 9-14 and nearly doubling the No. 2 cable network, Syfy, in total viewers (5.7 million vs. 3.0 million). 

Compared to the year-ago time period, Lemonade Mouth built by 97 percent in total viewers (5.7 million vs. 2.9 million), 64 percent in kids 2-11 (2.3 million vs. 1.4 million) and 91 percent in tweens 9-14 (2.1 million vs. 1.1 million).

Additionally, the Lemonade Mouth soundtrack, released by Walt Disney Records on April 12, rose to No. 1 on the iTunes Soundtrack chart and ranks as the No. 4 album overall.  Hit songs "Somebody," "Determinate" and "Don't Ya Wish U Were Us" rank in the Radio Disney Top 30.