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An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up Fox’s prime-time ratings.
According to Nielsen live-plus-same-day data, Boston’s 8-1 rout of St. Louis averaged 14.4 million viewers and an 8.6 household rating, marking an 18 percent increase in overall viewers and a 13 percent uptick in the rating.
Game 1 also drew a 4.2 rating among adults 18-49, up 17 percent from the year-ago 3.6.
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