Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
After Spotify’s Roblox debut earlier this month, the platform has unveiled a new world in the interactive game centered on all things K-Pop.
Starting today, users can portal out of Spotify Island and into K-Park where they can connect with artists and other fans. The new world includes a K-Pop-themed cafe, with treats like dalgona coffee and boong uh bbang—a Korean fish-shaped bread. Roblox players can also virtually meet K-Pop stars like Sunmi and Stray Kids—and buy merchandise for the stars to sign.
There’s

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in