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According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration.
As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside.
Timothy Armoo, CEO and founder of influencer marketing agency Fanbytes, joined Adweek at Social Media Week Europe to discuss actionable strategies for predicting trends and what brands can do to keep up with the digitally native Gen Z consumer.
Predicting Gen Z engagement
Social media has come a long way since the early days of Facebook in the early 2000s when its primary purpose was connecting friends, colleagues and strangers with shared interests.