Following a $25 million Series B, brand tracking startup Tracksuit’s pitch to investors is that mid-sized brands like Movember.com and MyFitnessPal deserve the same brand health data as brands with deeper pockets, without paying traditional enterprise rates or waiting six weeks to get consumer data.
According to its funding pitch deck exclusively obtained by ADWEEK, a lack of visibility into top-of-funnel metrics like awareness leads to short-term thinking and over-investment in performance marketing. As a result, the deck says, marketers are experiencing massive increases in customer acquisition cost, degraded ad measurement, slow growth, and small customer bases.
Tracksuit claims, per the pitch deck, to “reinvent the back-end of brand tracking to deliver incredibly robust measurement at a fraction (1/10th) of the cost of traditional tracking.”
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