OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of global ads solutions, a move that signals a more deliberate push into building out its ads business as it looks to scale revenue beyond subscriptions.
Dugan, who spent more than a decade at Meta, most recently as vice president of Meta’s global clients and agencies division, announced the move in a LinkedIn post. He will report to Brad Lightcap, OpenAI’s chief operating officer, according to The Wall Street Journal.
Framing the opportunity, Dugan pointed to the scale and sensitivity of advertising inside ChatGPT.
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