Nextdoor to Warn Users About to Share Potentially Racist Comments, Posts

All Lives Matter, Blue Lives Matter, White Lives Matter are prohibited on its platform

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Neighborhood social network Nextdoor introduced a feature to keep exchanges on its platform neighborly when it comes to racism.

When a user is about to share a post or comment containing language that could be discriminatory to people of color—such as “All Lives Matter” or “Blue Lives Matter”—they will see a prompt urging them to consider editing that post or comment before it goes live.

The anti-racism notification is rolling out this week on Android, iOS and the web.

Nextdoor said All Lives Matter and Blue Lives Matter content is prohibited from its platform due to the use of those terms in undermining racial equality or the Black

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in