Exclusive: MediaCom Tops COMvergence’s 2020 Media Agency New Business Barometer

WPP's GroupM was the top media agency network

COMvergence tracked around $22.2 billion in media account moves and retentions in 2020.
COMvergence tracked around $22.2 billion in media account moves and retentions in 2020. Mediacom, Comvergence, Getty Images

In a year where new business was as important as ever to withstand the financial impacts of the pandemic, there was a lot more opportunity for media agencies to succeed than their creative counterparts.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.