What Charlamagne tha God Wants Brands to Know About His Podcast Network

The founder wants advertisers to view the network beyond niche budgets

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Charlamagne tha God debuted The Black Effect Podcast Network in September 2020, dedicated to Black listeners and voices in Black culture, with audio network iHeartMedia. And while the audience growth since then has been solid, the network’s founder wants brands to recognize the platform is not only for Black audiences.

“We keep having these conversations about equity, but these corporations have to look at us as equal as well … we shouldn’t be niche anymore,” said radio talk show host Charlamagne tha God on Tuesday, during a fireside chat with BEPN’s production and creative development president Dollie S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in