Why Chase Chief Brand Officer’s Definition of Success Is Unlike Any Other

Leanne Fremar shares the importance of a strong support system and staying true to yourself

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.


Success can mean a lot of different things to people. But to Leanne Fremar, it is exactly that. She defines success on her own terms and perhaps that is the secret sauce we have all been looking for.

As the Chief Brand Officer of JPMorgan Chase, Leanne leads the firm’s brand strategy, creative, advertising, content, video, consumer insights across their three Masterbrands and the lines of business that sit within them. In a world still slowly exiting the pandemic and navigating market volatility, working in the financial sector can undoubtedly have its challenges.

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