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Leanne Fremar, the senior vice president and executive creative director at Starbucks, is joining the financial firm JPMorgan Chase as chief brand officer, the company announced Thursday.
Fremar will lead brand strategy for JPMorgan Chase and the firm’s subsidiaries, Chase and J.P. Morgan. She will lead global brand initiatives and creative campaigns across the brands.
“This is an extraordinary brand, an extraordinary team and an extraordinary leadership team, and it’s an honor to be joining,” Fremar told Adweek.
Fremar will report to Kristin Lemkau, JPMorgan Chase’s chief marketing officer, and she will work with business marketers companywide on various campaigns and brand initiatives.