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The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.
We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP and PepsiCo has been a driving force for change and development when it comes to areas like diversity, equity and inclusion, as well as sustainability.
On the season finale, Adweek’s chief innovation officer Toby Daniels sits down with Lucio, who is also on Adweek’s board of directors, to discuss his incredible career journey, his commitment and focus on DEI and sustainability issues, what he has in his CMO toolkit and much more.
Lucio also talks about the origin and purpose of his latest venture, 5S Diversity and his participation as a member of the CMO Sustainability Accelerator, an industry-wide collaboration led by Adweek, ANA’s Global Growth Council and Sustainable Brands.
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Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Olga Kotsur, Founder and CEO of Mercaux, a mobile solution that bridges the gap between designers and end customers. Learn about what they believe are some of the biggest future obstacles that they will have to overcome and how they leverage technology to drive growth and business transformation.
