Sweetgreen’s Nathaniel Ru on Reinventing Fast-Casual Through Tech, Adaptability and Real Food

Sweetgreen Co-Founder Nathaniel Ru says he learns more about his company from a few hours spent in the restaurant than a day at the office. And over the last 12 years, he has truly exemplified what it takes to lead a Challenger brand – from embracing change to working all areas of the business to letting purpose guide the way (see more about their brand purpose in this Adweek Original video). It’s also Nathaniel’s focus on not just what the brand is, but what it could be that has helped them grow from a 560 sq. ft. shop in Georgetown to a cult favorite spot in nearly 100 locations nationwide, valued at over $1 billion.