Square's Lauren Weinberg on How the Brand Tells Real People's Stories

With a background leading consumer research and media planning for companies like Yahoo and Viacom, Lauren was drawn to Square’s insights-driven marketing approach. Now, Lauren is experimenting with new storytelling techniques and on-the-ground activations to reach small business owners where they are, while telling their authentically-compelling stories. Here, Lauren shares the latest from the brand’s “Dreams” mini-movie series (running strong since 2017 and earning multiple accolades) along with her advice on how to influence others.