As part of the CMO Reboot Playbook: Team Health, Everlywell CMO Jenifer Dasho shares how the at-home health testing brand pivoted its onboarding strategy throughout the pandemic and how she continues to build bonds with new hires.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
Hiring and onboarding new employees completely virtually is a foreign concept for most employers, including Everlywell. But with the institutional changes brought about by the global pandemic in the last 12 months, like a paradigm shift toward remote work, the onboarding process is arguably now an even more crucial component of an employee’s overall work experience.
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