Tips for Success

Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

Marketers from Facebook, Coca-Cola, Microsoft and more share the motivations behind the community with $1.7 Trillion Buying Power

Compilation of headshots with text: Adweek Hispanic Heritage Month — Hispanic and Latinx consumers care about the quality of products and shared cultural values.Collage by Adweek

October 14, 2021

According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts to reach this key demographic, few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors.