How Outdoor Voices' Founder Builds Community By Activating Locally and Amplifying Digitally

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

“No” was a word Ty Haney heard frequently as she began pitching Texas-based DTC brand Outdoor Voices to investors. But she turned negativity into opportunity, refining her brand vision and ultimately filling the gap she saw in the activewear space. At the heart of OV is optimism, human (not super-human), and the notion that activity is fun for all.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in