How Calm Leverages Creative to Give Users a Breath of Fresh Air

From bringing mental health to the forefront of pop culture with LeBron James, Harry Styles and even their own HBO Max series, to stopping us in our tracks with their disruptive approach to social media, Calm is helping fuel the cultural shift around mental health. Senior Director of Marketing Katie Shill has been helping craft and lead the marketing at Calm for over three years and has applied her learnings from working on brands like Budweiser and Stella Artois to help people wake up to the idea that taking care of your mind is just as important as taking care of your body. Here, Katie shares how she leads her team and career with a mindful approach in our current stress-filled world.