Business of Marketing

How BIC Drives Innovation in the Face of Disruption

CEO Gonzalve Bich on putting your core values as a business before anything else

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By Al Mannarino

May 20, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.  

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Headshot of Al Mannarino

Al Mannarino

Al Mannarino is the senior producer, Adweek Podcast Network.

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