GE’s Chief Marketer Linda Boff on Sustainability, Storytelling, and Cross-Functionality

Learn how the Chief Marketing Communications Officer is able to wear so many “hats” while sticking to what is core to the brand’s DNA.

As the Chief Marketing Communications Officer, President of the GE Foundation and co-leader of the GE Women’s Network, Linda Boff describes herself and other marketers as the “keepers of the flame”. On the 150th episode of CMO Moves, Linda shares the power of storytelling, and a look at how she’s able to wear so many “hats” while sticking to what is core to the brand’s DNA.