CMO Moves

GE’s Chief Marketer Linda Boff on Sustainability, Storytelling, and Cross-Functionality

Learn how the Chief Marketing Communications Officer is able to wear so many “hats” while sticking to what is core to the brand’s DNA.

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By Nadine Dietz

 

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As the Chief Marketing Communications Officer, President of the GE Foundation and co-leader of the GE Women’s Network, Linda Boff describes herself and other marketers as the “keepers of the flame”. On the 150th episode of CMO Moves, Linda shares the power of storytelling, and a look at how she’s able to wear so many “hats” while sticking to what is core to the brand’s DNA.

You’re not only Chief Marketing Communications Officer, you’re the President of GE Foundation.

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Headshot of Nadine Dietz

Nadine Dietz

Nadine Dietz is the GM of Marketers That Matter and EVP of 24 Seven. She is the former Chief Community Officer of Adweek, Founder of CMO Moves, Innovators, Gen ZEOs, Women Trailblazers, Adweek Steering Committee, Adweek DEI Council, Adweek Sustainability Council and the Adweek Executive Mentor Program.

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