From AOL Executive to Beverage Industry Disruptor: Kara Goldin on Her Baby, Hint

Water is an essential element to life, but sodas and sweeteners tend to be crowd pleasers. How do you innovate, disrupt and grow in a seemingly-gated category? Just ask creator and founder of hint, Kara Goldin. A product birthed out of a personal quest has become the number one independently owned non-alcoholic beverage company, reporting $100 million in sales in 2018. Below, Kara invites us to understand the tenacity, consumer awareness and purpose it takes to challenge the long-established beverage industry.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.