Water is an essential element to life, but sodas and sweeteners tend to be crowd pleasers. How do you innovate, disrupt and grow in a seemingly-gated category? Just ask creator and founder of hint, Kara Goldin. A product birthed out of a personal quest has become the number one independently owned non-alcoholic beverage company, reporting $100 million in sales in 2018. Below, Kara invites us to understand the tenacity, consumer awareness and purpose it takes to challenge the long-established beverage industry.