First-Gen Vietnamese American Sisters Are Resetting The American Dining Table

Omsom founders Kim and Vanessa Pham are becoming the business leaders they wished they saw growing up

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For a lot of Americans, running to the grocery store to pick up a few items for dinner is a task often taken for granted—there is comfort in knowing where to find most of your key ingredients. But for first-generation Vietnamese Americans like Kim and Vanessa Pham, it can be difficult to feel seen in mainstream grocery stores—even in the “ethnic” aisles.

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