Define the Need You Serve

Pam Kaufman shares how ViacomCBS is embracing new ways of thinking to overcome drastically shifting marketplace changes

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations.

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