NARS’ Benjamin Lord on AI-driven Experiences, CRM and Growth in Asia

As the Executive Director for NARS Cosmetics, Benjamin Lord has a tall order, tasked with connecting shopper strategy, experience and innovation across eCommerce, CRM, technology and omnichannel retail. His team is working through a digital transformation at NARS that affects every single customer touch point — both on and offline. From the development of AI-driven cosmetic tools to leading-edge O2O marketing strategies in Asia, the brand is innovating at a rapid pace while ensuring it doesn’t overshadow the irreplaceable in-store, person-to-person experience. Read on for our Q&A with Benjamin to learn more: