An Inside Look at Visa’s Game-changing Partnerships With Women’s Football

Adrian Farina has had a globally-diverse career, working throughout most of South America for P&G before heading to the U.S. to work agency side for brands like Walmart, Nestle and Diageo. Now, as Head of Marketing for Visa in Europe, Adrian helped to solidify Visa’s position as a premier partner for the FIFA Women’s World Cup – with this year marking many sponsorship firsts, plus a 7-year deal as the first sole sponsor of UEFA’s Women’s Football.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.