Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
When it comes to ideating and producing memorable creative today, there’s more than one way to skin a cat. Many companies are building in-house creative departments in order to save on cost, move faster, ensure brand consistency across the entire customer journey, and encourage ideas from within. That said, it’s hard to argue that the majority of the best and boldest ideas still come from agencies.