5 Ways to Keep Professional Relationship-Building Casual

Networking is out, connecting is in; industry trailblazers share how they form and nurture their working relationships

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.


As marketers grow in their careers, their “digital” Rolodex grows extensively—LinkedIn invites start rolling in, emails are exchanged, and connections form. But after intros are made, what comes next? How does one foster meaningful professional relationships that don’t feel forced and truly connect without having to send a formal calendar invite? We asked these successful trailblazers in the industry for their tips and advice—check out what they had to say about throwing formalities out the window, meeting with folks across different interests, and more.

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