“We’re trending!”
High above the New York skyline, on the 36th floor of the World Trade Center, a team of roughly 40 brand marketers, agency executives, public relations folks and lawyers huddled around one big-screen television to watch their work get beamed to 100 million people. A second monitor showed TweetDeck, with tweets going by in real time like a torrent of water gushing from a broken pipe.
At 7:30 p.m., about an hour after kickoff, Tide’s
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