Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24’s Everything Everywhere All At Once, portrayed by Michelle Yeoh.
In a global b-to-b brand campaign titled “The Edge of Possible,” tech company Qualcomm taps into Yeoh’s star power to inform consumers and business moguls alike of the brand’s role in powering AI.