DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency‘s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed these restaurateurs as hometown heroes.
So, when the delivery brand needed that warmth and familiarity for its next local campaign, it turned to Smith for more of his creative eye and intimate sensibilities. But the brand didn’t call on him for art direction.
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