International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl—or LVII as it’s branded.
Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It was first introduced to promote the number of different pickles it sold in 1896. However, according to The Smithsonian magazine, the number actually doesn’t refer to anything.
Ahead of the Super Bowl in February, Heinz is choosing to educate fans on reading Roman numerals, explaining that “LVII Meanz 57” and calling on the National Football League to adopt standard numbers instead.
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