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The realm of money can appear closed off, ruled by the elite and powerful. British fintech Revolut claims to want to break down those barriers and make finance more accessible.
The challenger bank has launched a campaign, titled “Your Way In,” that shows everyday people unlocking previously unattainable opportunities in money. Created by agency Wieden+Kennedy London—which has been working with Revolut since the start of 2022—the ad is an action-packed journey around the world, as various characters literally crash into unexpected scenarios that would usually be inaccessible to them.