Etsy is leaning further into its positioning as the destination for thoughtful, personalized gifts with a new holiday campaign that highlights the power of feeling seen.
The work unfolds across three interconnected TV spots created by Orchard Creative.
The 60-second ad, “Drummer Boy,” reimagines the classic Christmas carol through the story of a young boy who can’t stop tapping—on his desk in class, on a soccer goal post, even while crossing the street. His parents worry about the habit until his teacher helps channel it, gifting him a set of drumsticks in a custom pouch.
Characters from that spot take center stage in companion 30-second ads.
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