Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign.
The campaign, “Unfinished Legacies,” uses AI and deepfake technology to re-create the images, voices and likenesses of three victims of the epidemic, who died after mistakenly taking pills laced with fentanyl:
- Jaden Anderson, a young woman who cared deeply for her family and wanted to become a nurse one day.
- Victor Avalos Marmolejo, a teenager with a big heart who was on track to become a successful entrepreneur.
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