Sometimes adulting is scarier than ghosts and haunted mansions.
That’s one theme that emerged from this year’s Halloween ads. Another is that ‘90s nostalgia being all the rage right now, but maybe we don’t want every part of that decade to come back (thanks for the reminder, Gushers). And finally, everyone is an influencer these days–even the Grim Reaper.
Scroll down for ADWEEK’s roundup of the best and most memorable Halloween campaigns of 2025. And happy trick-or-treating.
Ikea | “Halloween Essentials” by INGO
Ikea cleverly spotlights its products in its Halloween campaign by depicting the universal experience of clutching soft furnishings while watching horror movies.
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