Writing for Mad Men Helped Mrs. America’s Creator Avoid TV Period Piece Clichés

Dahvi Waller on picking the right ’70s brands and ads to create an ‘immersive’ world

While several of spring’s biggest series have been delayed due to COVID-19, some of the most highly anticipated new shows are sticking to their April and May premiere dates. That includes Mrs. America, FX’s nine-episode limited series about the ’70s movement to ratify the Equal Rights Amendment, and the conservative backlash led by Phyllis Schlafly (played by Cate Blanchett).