As Women's Volleyball Breaks Records, Brand Interest Is Spiking

ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase

Shattered attendance records. Skyrocketing viewership. Exploding revenue.

There might not be a hotter sport in the U.S. than NCAA women’s volleyball, and media partners and brands are falling over themselves to participate.

“The hardest part is making sure we have room for everybody,” Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek.

To help make that room, every NCAA volleyball tournament game was available on an ESPN platform this year, giving the Disney company far more advertising inventory than before—as well as sales success.

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