Wine Line Inspired by The Handmaid’s Tale Goes as Poorly as You Might Expect

Lot18 and series producer MGM pulled the offering the same day it launched

Blessed be the fruit? Nope: The wine line was pulled the same day it was announced. Photo Illustration: Dianna McDougall; Sources: Hulu, Lot18

There are bad branding ideas, and then there’s the Handmaid’s Tale-inspired wine line that Lot18 and the show’s producer MGM partnered on—and quickly canceled after thunderous social media backlash.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.