Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

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Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to be known as Music Television and relaunching two of the network's most iconic series.

Today's slate—Atkins' first since he took over as president of MTV in September when he replaced Stephen Friedman—includes four new music-themed series, highlighted by the return of MTV Unplugged, one of the network's signature franchises.



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