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One of the most-buzzed about moves during the broadcast upfronts this week was NBC’s decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven’t stopped talking about the show since last year’s presentation, when its upfront trailer immediately went viral, and broadcast’s biggest hit in years was born.
Adweek looked at This Is Us—our Show of the Year—in this