Is Mobile About to Overtake Traditional TV Viewing?

Consumers are flocking to smaller screens

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Gone are the days when the only way to watch TV was from your couch.

“You can watch content when you’re waiting in the doctor’s office. You can watch it when you’re waiting for your car to be repaired. It is not uncommon to occasionally see some people try to watch while they’re in my class,” said Syracuse University professor Robert Thompson, also known as the “pop culture ambassador.”

A recent study from eMarketer showed that the average time consumers spend on their mobile devices has increased by nearly a minute per day over the past four years, while the amount of time they spend watching traditional television sets has dropped by more than 30 seconds in the same time period.



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