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Interest in women’s sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning.
“I think we’re at an inflection point,” Lisa Baird, commissioner of the National Women’s Soccer League, said during a panel at Adweek’s Women’s Trailblazers event. “With our message about the equality of media coverage starting to get through, I’m starting to see it happen with the media moving forward to cover women’s sports because it’s no doubt when fans see it, they want to watch more.”
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